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- our first fashion drop delivered and what we asked our artists to do on the tape š¼
our first fashion drop delivered and what we asked our artists to do on the tape š¼
This is not an individual story. Itās a collective one. These artists were chosen because of their sound, their confidence, and their willingness to share their voices with the world.
Hari Mahesh
October 01, 2025
tl;dr šØ
our first fashion drop ARR1.1 is delivering and we canāt wait for everyone to rep it soon ā¢ new drops coming soon š
inside look at what we asked the artists to do ā their own Tamil-American individuality š¶
upcoming live music night in Brooklyn on Oct 4th ā¢ indie Tamil music and the arā¢ramā¢bam tape performed live šļø
Tamil Meetups in Chicago, SF, and Dallas, and 2 dance workshops all happening in October š„³
more on everything below š«”
all of our community members whoāve bought our first fashion drop ARR1.1 have start receiving their orders and they all look epic š¤©
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we are currently designing our next drops and canāt wait to show it all to you soon! some fall ready stuff š stay tuned on IG and our email newsletter to stay updated when it drops š
with that, letās dive into part 2 of our inside look into tape and our upcoming events š
inside look: what we asked the artists to do ā their own Tamil-American individuality š¶
The arā¢ramā¢bam tape is not just an album. Itās the story of Tamil American self-discoveryātold through music, lived through community.
The idea began with a question: what does it mean to be Tamil American today? The artists on this project were invited to answer that question not just with words, but with sound, with rhythm, with stories only they could tell.
At its heart, The Tape is about dualityāthe push and pull of two worlds. Each track asks something different:
- How do we hold on to our culture while living in a new environment?
- How did others see us when we showed up as Tamil?
- What inspiration came from our rootsāand what came from outside of them?
- How do we bring both together into something entirely new?
The album unfolds like a concept story, moving stage by stage through the Tamil American experience. Carnatic roots greet the listener in the opening, while rap, hip-hop, RnB, and trap take over to show moments of confidence, confusion, loss, and rediscovery. By the end, it becomes a celebration: the best of both worlds, intertwined and undeniable.
Each artist brought their own perspective to this journey, but together it forms something larger than any one of us.
This is not an individual story. Itās a collective one. These artists were chosen because of their sound, their confidence, and their willingness to share their voices with the world.
The Tape was created to build a space for Tamil artists beyond the traditional systemsābeyond the rules of the movie industry, beyond the expectations of what Tamil music āshouldā sound like. This is about freedom. Itās about honesty. Itās about showing up as yourself.
Thatās what makes this project powerful: every artist is being exactly who they are, and together, theyāre shaping a Tamil American world in music that hasnāt been heard before.
next, weāll dive into how the tape was actually constructed. for now, listen to the album on Spotify or Apple Music now š§
our artist showcase in Brooklyn on Oct 4th šļø
popup live music performances from artists on the tape.
thereās a new genre taking form, and itās the Tamil American sound. and, our goal is to create spaces for the Tamil American sound to be heard, amplify, and grow.
in striving for that goal, weāre excited to be presenting a pop-up live show: our arā¢ramā¢bam records artist showcase in NYC ā a live music experience to showcase the artists on the tape and their individual artistry.
each artist will perform their own individual set of music, and then as a collective, we will perform tracks from the arā¢ramā¢bam tape. the night will follow with an after-party with DJs.
āØ showtimes
10pm ā¢ doors open
10:30pm ā¢ individual artist sets
12:15am ā¢ the arā¢ramā¢bam tape set
1am ā¢ after party with DJs
2:30am ā¢ doors close
šļø lineup
Girish K
MUUNJI
KSVR
Praveen
Raddiee
Scarce
Shivaani
Siva
Vy
grab your tix now and join us for our Tamil-American music night here šļø
our 2nd Bharathanatyam Jathi Workshop with Ananya šš¾
Weāre back with Round 2ājoin us on Monday, October 21st at 8PM for a powerful workshop that brings the profound energy of BNAT and classical sound to the dance floor!
Open to all levels, itās a chance to connect with the rich tradition of Bharathanatyam while sharing the joy of dance together.
we canāt wait to dance with yāall! weāll see you there!
reserve your spot to the workshop here šš½
our upcoming experiences š„³
Oct 4: arā¢ramā¢bam records: artist showcase in nyc ā grab tix here
Oct 10: 3rd Tamil Meetup in Chicago: Kuthu Dance Party ā grab tix here
Oct 11: 4th Tamil Meetup in San Francisco: Kuthu Dance Party ā grab tix here
Oct 16: Afro HipHop Fusion Dance Workshop in NYC with Anusha ā reserve your spot here
Oct 21: 2nd Bharathanatyam Jathi Workshop with Ananya ā reserve your spot here
Oct 24: 4th Tamil Meetup in Dallas: Kuthu Dance Party ā grab tix here
as usual, this is just the arā¢ramā¢bam š«”
the arā¢ramā¢bam team š